Resume

Work
Experience

6+ years of experience with Tech, Lifestyle, Corporate & Fashion brands.

April'23 - Present

Digital Marketing Manager | Monogic

Industry-leading digital marketing agency for restaurants, bars, and food businesses. (HK, UK, Singapore)

Currently managing media planning & buying of 20+ brands including Shake Shack, Bo Innovation, The Aubrey, & Mott 32.

Developing & executing comprehensive PPC & social media strategies to drive brand visibility, increase website traffic, & improve conversion rates. Achieved a 40% increase in website traffic, a 65% increase in digital impressions, & a 123% increase in conversions within the first month.

Leading & mentoring dynamic digital, social media & content teams, providing guidance, budget planning, briefs, asset creation, marketing calendars, & implementing SEO, PPC, content marketing, & social media management strategies.

Conducting in-depth data analysis to monitor campaign performance, user behavior & to optimize clients' digital presence, improve conversion rates, and achieve greater ROI.

Collaborating cross-functionally, managing client relationships & staying up to date with industry trends, new technologies, & best practices in the marketing landscape.

2022 - Mar'23

Digital Marketing & Content Specialist | Connected Group

A Hong Kong search consultancy established in 1977 with coverage across a range of functional & industry specialisms

Devising & executing paid search & paid media (G ads, business manager, LinkedIn ads, SEO) campaigns to meet & exceed set ROI targets, followed by thorough analysis for optimization & reporting.

Devoloping marketing & brand strategy with a client centric vision, enhancing conversion rates, & creating brand presence on untapped digital platforms.

Improving end to end experience of connected group platforms by identifying UX issues, creating elegant flows and designing a new user experience.

Working on establishing fully integrated content marketing plans for social media to capitalize on market opportunities

Creating brand and marketing strategies for clients’ businesses (B2B & B2C) across multiple industries

2021 - Present

Head of Brand & Marketing | Dilliwale

An Indian restaurant, part of a hospitality business in Hong Kong

Researched and conducted market analysis to develop the brand with data driven business strategy for HK$ 4m project.

Generating over 1 Million Impressions a month online including both paid & organic growth at just 2.5% marketing cost using Google ads, Business Manager, & Instagram

Created user journey, designed UX & UI, visual identity and handled the entire front end development to create smooth user interactions both online & offline.

Developing creative strategy, handling entire print, digital, social media & content marketing to achieve a 250% increase in engagement & 180% increase in sales on a 3 months basis.

2021 - 2022

Senior Creative Strategist | DTG Limited Holdings

A Hong Kong company headquartered in the US holding innovative tech and lifestyle brands.

Developing creative concepts & assets for brand advertising (for 17 E-commerce brands) on Facebook, Instagram, Youtube, Tiktok, Snapchat and Google that is both native and authentic to its audience.

Driving go-to-market & content strategies by working closely with design, branding and analytics to create significant ad campaigns and website landing pages resulting in a 150% increase in sales conversions.

Managing projects, design team & overlooking the entire Visual Production, Copywriting, Storyboarding, & Art Direction, using Adobe suite, Frame.io & InVision.

Pitching campaign ideas, writing brand reports and using Shopify, Google Optimize & Klaviyo to align brands with the market.

Overlooking & ensuring website optimization with promotions, brand image and marketing objectives.

2020 - 2021

Creative Strategist | DTG Limited Holdings

2017 - 2020

Social Media & Creative Head | Lacira.com

A women’s fashion brand, headquartered in Delhi, India.

Led digital campaigns for FB, lG & Google, & achieved a reduction in advertising cost of 15% by working on sales funnels, creatives and copy.

Led a small team to conceptualise & design ad campaigns from briefs. Elevated brand awareness & successfully increased Instagram reach and engagement by 200%.

Designed and handled the website SEO (www.lacira.com) on Shopify.

2018 - 2020

Freelance | Girgit House

Designed and developed brand stationary, ad creatives, packaging, logo, promotional videos and websites for companies & brands ranging from Electronics traders to Fine dining Restaurants.

Education

2018 - 2019

University of Leeds

MA Advertising and Design

2015 - 2018

Birmingham City University

BA (Hons) Film & Animation

2015 - 2017

Hong Kong Design Institute

Diploma Visual Communication

Skills
& Expertise

Technical Skills

SEO, SEM, Front End Development
Tools: Salesforce, Shopify, Asana, Klaviyo, Google Optimize, Media ad platforms
Goolge, FB, IG, Linkedin, Youtube ads
Adobe Creative Suite, Final Cut Pro skills
• Procreate, Invision & Sketch

Professional Skills

Strong Interpersonal & Leadership skills
Marketing & Campaign Strategy
Digital & Social Media Marketing
Data Analytics
Confident Presentational & Persuader
Strategy, Branding & Production
Graphic & UI/UX Design
Copywriting & Scriptwriting